Feb 09 2010

litekepr

Authors - Selling Your Books and Gaining Visibility is as Close as Your Keyboard

Years ago being an author meant you would write a book, get published (if you were lucky) and hope for the best when it came to selling and gaining visibility for you and your masterpiece. That is unless you had star status or were a professional speaker who could sell from the platform or to your existing client base.

Countless authors romanced the idea of going on a world tour with their book, being the star author in bookstore after bookstore with lines of eager fans clamoring to purchase an autographed copy of their book.

Like numerous other authors, with my first book I was convinced I would miraculously be discovered, appear on all the top television talk shows, be swept away by a major publisher and live happily ever after with my world famous book. The dream went as far as me living a solitary life in a rural community, on a nice piece of land, near a river or lake, a mystery to the residents of the local town.

Like most authors’ my dream quickly soured when I realized the truth of what it meant to be an author. There was little if any budget for book tours, publishers (if you could even get one) didn’t proactively promote our books above and beyond a short-lived attempt, and most authors would rather scale the side of mountain than speak in front an audience.

I had the good fortune of being a professional speaker, so scaling a mountainside was not something I could see myself doing at any point in my future. Yet, selling books was still a matter of schlepping boxes from location to location in hopes of selling out at each venue.

Fast forward to today. Having a world tour is now at close as any author’s computer keyboard and telephone. With the onslaught of teleseminars, social networks and social media marketing there are so many options for authors that certainly didn’t exist when I published my first book well over a decade ago.

Between social networks, blogging, guest blogging, joint venture book launches, web radio, teleseminars, and webinars to name but a few choices, an author can create their own very successful book tour. With a bit of ingenuity, focus and commitment, it is now feasible for an author to take a book from total obscurity to a global virtual book tour in what used to be an impossible timeframe and within a very low budget compared to what it would have cost for even one book tour in the past.

The best part of all is the playing field has been leveled due to the Internet. And even if the author doesn’t have the time, skill set or desire to host their own tour, there are experts who specialize in coordinating virtual book tours (hint - one leading expert is as close as the owner of this blog).

Myself, I do have the skill set, but I also know that at times it is actually more cost and time effective to contract an expert rather than coordinating it myself.

However, if you want to organize your own tour, here are a few considerations. One, who is your reader? Resist the temptation to say, “Everyone.” In the world of marketing, we say, “If everyone is your market, then no one is your market.”

Next, determine where your reader “hangs out”. What social networks do they belong to? What forums do they frequent? What web radio programs might they listen to? Who do you know (or could you know) who has a similar readership reach as those readers you are trying to reach who could do a feature blog posting on you or help to otherwise promote your book?
Begin now to formulate the answers to these important questions. Within the answers lie the opportunity to invest your time and efforts gaining targeted visibility and sales without having to schlep books in the trunk of your car to location after location.

Kathleen Gage is known as the Street Smarts Marketer. She is the author of four books, dozens of eBased information products and teleseminars. Kathleen works with speakers, authors, coaches and consultants teaching them how to gain visibility for their products and service.

She lives in a small rural community on what she calls her “little piece of heaven” across from a picturesque river where she is a mystery to the people in her town. She attributes her good fortune of being able to reside where she does to the power of the Internet to market her books and other products.

To learn how to effectively market yourself by way of the Internet, click here to join Kathleen’s Street Smarts Marketing VIP Club.

4 responses so far

Oct 04 2009

litekepr

12 Benefits of Social Media Marketing

12 Benefits of Social Media Marketing
By Nikki Leigh

Customers in these tough economic times are looking for the best ways to spend their time and money. Business people who have a strong social media presence have the opportunity to communicate directly with their potential clients.

Which of these benefits appeal to you?
• Generating global sales
• Building relationships is an important part of the social media puzzle
• Generate a buzz about your business and products
• Reach your target audience
• Get information about you and your business to many people
• Create links back to your site, blog etc - we bookmark your website pages & articles
• Let customers & potential customers to learn more about you, your business & products
• Help online visitors get to know the person behind the business or other product
• Search engines love blogs & social sites. Your information gets to search engines quick
• Give people the opportunity to communicate with you through the various sites
• Comments can give you the chance to see what your social sites are thinking
• Build credibility and increase visibility

Many people have expressed the thought that social media marketing is a waste of time. However, when you know how to use the various social media options and tools, it can be a very powerful promotional tool. We’ll share many tips in the coming weeks to help you understand why social media marketing can be a great tool to propel your business to the next level, even in a down economy.

For more details of some social media options Promo 101 offers - http://virtualblogtour.blogspot.com/2009/06/establish-and-automate-your-social.html

4 responses so far

Aug 01 2009

litekepr

Blogging Tips - How Many Are You Using?

Here are some tips for bloggers.

• Keep your posts “on topic”. This will enable you to promote your product and website when you keep your posts and blog on topic.
• Make your posts informative and interesting. This isn’t just busy work to entertain your visitors. You can share information to help them make an educated decision to buy your product.
• Do not recycle old information. Your readers want you to share new information. The exception would be to relate a past event to a present situation.
• Have a realistic and consistent schedule. After you start your blog, post fresh content on a regular basis. Your potential customers will expect that and will lose interest if you lag behind with your posts.
• Make the important message easy to understand. The posts don’t need to be elaborate and technical. Be conversational and easy to understand tone.
• Maintain a certain level of quality. You need to use keywords in your posts but don’t lose the effective content because you tried to cram too many keywords into your post. Search engines love blogs and can increase references to you and your product. Maintain the quality and weave keywords into your posts.
• Proofread your work. The old adage is to: edit, edit, edit and edit again. If you want to look like a professional and your post is full of errors and typos, the visitor will not be motivated to buy from you. Or they won’t see you as a professional. This can hurt your credibility.
• Be passionate about your topic. If you are excited about your subject, that should be conveyed to your visitors. Pass that excitement to your potential customers and they should rush to buy your products.
• Determine your target market. It is critical that you know who needs your product. These are the people that you need to attract with all of your promotional efforts.
• Finally, link to other blogs. When you post comments on other blogs, include your blog URL under your name. Don’t post an elaborate message or blurb about your blog. All you need is to post a relevant comment that will attract attention and list your name and blog address. Subtle is much better than blatant and potentially rude promotions.

Nikki Leigh is an award winning and best selling fiction and non-fiction author. She has over sixfteen years of promotional experience. This background has been helpful with her book promotion and her new promotional venture, Promo 101 Promotional Services which offers many online promotional options. Her promotional books - Book Promo 101 and Book Promo 201 lets her share many of the things she’s learned. For details about Nikki Leigh, visit http://www.nikkileigh.com. For detailed promotional and virtual blog tour information, visit - http://virtualblogtour.blogspot.com/. She also has a blog where she posts a wide variety of promotional articles - http://promo101tips.wordpress.com/ - check the category list for any specific topics that are of interest to you. For full details about Book Promo 201 - www.nikkileigh.com/book_promo_201.htm

9 responses so far

Jul 31 2009

litekepr

Its Very Simple - All Authors Need A Blog

In the 21st century, it’s no longer optional to have a blog. All authors need to have a blog to promote their books. Before we go any further, let me expand on that a little bit. Every authors needs to have an active and relevant blog. That means there should be fresh and interesting content on the blog at least 2 - 4 times a week.

What is a blog?

Originally a blog was simply a way to communicate with friends. Four or five years ago I started a “blog” to post a novel I was working on and to share it with friends. Today blogs are a great way for authors to build a brand and establish a promotional platform for their books. You can use a blog to help potential readers get to know the author behind the book and to learn more about the books you write. Non-fiction authors can use a blog to share their writing style and it is a great way to build your credibility when you write about the topics in your books. Think of it as a cyber sales person who is representing you 24 hours a day, 7 days a week. What does your cyber salesman say about you and your books?

Choose a Blog Platform

To get started, you can easily set up a free blog on www.blogger.com or www.wordpress.com, each of these services offer free blogs. You click to “join” and the website is set up in a way that makes it very easy to set up a simple blog. Follow the directions and you can start blogging in minutes. Over time you can learn ways to fine tune your blog and to customize the layout or you can hire someone to set up a blog and to teach you the best ways to use that blog to promote.

For authors who are less tech savvy, Blogger is very easy to use. For authors who have more computer and internet experience, Wordpress is a great free platform. Each of these sites gives you a blogspot.com or wordpress.com address, but for $10 on Blogger and $14.95 on Wordpress, you can chose your own domain name to use.

How to use a blog?

A blog can include information about your writing, how you write, how you develop story ideas and why you’re qualified to write your books. Non-fiction authors can use their blog to build their credibility with potential readers. Take the opportunity to show people that you have something beneficial to share. You can also show that you have the background and knowledge to help them. Fiction authors can share insider details about their books, the characters, the setting and many other parts of their books. You can also share writing and promotional tips with others. These are just a few of the unlimited number of ways you can use a blog to promote yourself and your books.

Promote your blog

Just starting a blog is not enough. Once you have a blog and once you start blogging on a regular basis (at least 2-3 short or long blog posts per week), you need to list your blog in blog directories. Two or the many directories include: www.blogcatalog.com and www.Technorati.com . Go to both of these sites and register for an account. Once you have an account, you can submit your blog(s) to the directory. This is a great way to help more people find your blog. Think of these like a “Google” for blogs.

Your blog address should be listed on your author business cards, linked to your website, included on your social media profiles, included anywhere your author bio is posted and listed in your email signature block. These are a bare minimum of the places where you should list your blog address.

It is also very good to register your blog with www.feedblitz.com or www.feedburner.com and place a subscription block so that interested readers can subscribe to your blog. This means that your subscribers will be notified about each of your future blog posts. It’s a great way to stay in touch with interested readers.

These tips are just the beginning of your blogging journey. But it is a promotional journey that you need to take - you and your publisher will be happy that you did.

About Nikki Leigh

Nikki Leigh is an award winning and best selling fiction and non-fiction author. She has over sixfteen years of promotional experience. This background has been helpful with her book promotion and her new promotional venture, Promo 101 Promotional Services which offers many online promotional options. Her promotional books - Book Promo 101 and Book Promo 201 lets her share many of the things she’s learned. For details about Nikki Leigh, visit http://www.nikkileigh.com. For detailed promotional and virtual blog tour information, visit - http://virtualblogtour.blogspot.com/. She also has a blog where she posts a wide variety of promotional articles - http://promo101tips.wordpress.com/ - check the category list for any specific topics that are of interest to you. For full details about Book Promo 201 - www.nikkileigh.com/book_promo_201.htm


6 responses so far

Jun 06 2009

litekepr

Web 2.0 – What is It and Why You Should Care

Web 2.0 – What is It and Should You Care?

By Nikki Leigh

Web 2.0 – it isn’t as complicated as it sounds and it is very beneficial for you to learn more about it. Let me start by saying that you are probably already using Web 2.0, but you don’t know it. Web 2.0 is a term that is being heard more often each day. These are great new options that we have on the internet and they can be very beneficial to you and your promotion.

What is Web 2.0

The simplest definition of Web 2.0 is “any option that gives you the opportunity and ability to interact with others”. Interacting with potential customers is something that should be important to any author or business person that wants to get information out about their product or service.

In the past, we were limited by how much and how easily we could communicate on the internet. Think back a few years ago when only people who knew HTML code could post information online. However, with the arrival of Web 2.0, almost anyone can post content online to share with other people.

This is the biggest difference between Web 1.0 and Web 2.0 -

  • Web 1.0 – Webmasters could post content and basically had control of what was available
  • Web 2.0 – The general public can post content and has control of what is available

Below are questions to give you examples of Web 2.0 options on the internet.

  • Have you posted a video on YouTube?
  • Have you watched a video on YouTube?
  • Have you read or posted information on a blog?
  • Have you listened to or recorded a podcast?
  • Do you have a profile page on MySpace, Facebook, Linked or other social networking sites?
  • Have you posted pictures on any picture sharing sites on the internet?

All of these are examples of Web 2.0 and many people are already using Web 2.0 technology without knowing it. But, why is this important to your promotion?

Why You Should Care

Authors, artists, and other business people benefit when they get their message in front of their target audience and when they can interact with potential customers. Web 2.0 gives you many ways to do that. One advantage is that you can reach a worldwide audience if you want. A second advantage is that you can do targeted marketing to reach only the people you choose. This targeted marketing gives you the best chance of making a sale because it gets your message in front of the people who want or need the product or service you want to sell.

Below  are some social media and Web 2.0 examples and the benefits from each. The ideas I share here are just some of the ways to use these websites to promote your work. The options are only limited by your creativity. One of the things I love about my work is customizing a promotional campaign for business people and their products or services. There are unlimited ways to do this with Web 2.0.

Facebook – Facebook gives you the opportunity to network with new people. You can search to locate your target audience and then present your product or service through your profile page, various applications, groups and fan pages you can easily create to promote your work. Facebook also offers targeted advertising on their site.

My Space – This site offers the chance to meet new people and network with them. Searches for your target audience are possible on MySpace. Your profile page, bulletins, blog posts, comments, videos, pictures and discussion groups provide opportunities to present your information and to communicate with other people.

YouTube – YouTube is a great place to post videos or promotional trailers about you and the products or services you offer. This is a great opportunity to literally speak to your target audience. There are also tools to get your videos in front of more people. You can comment on videos that attract your target audience to get your name in front of them.

Amazon – People with items on Amazon have many ways to build up a presence on the Amazon website, their sales pages, through a blog on Amazon, submitting ratings and comments – to name a few. I’m working on an e-book to help people increase the effectiveness of their Amazon presence.

Linked In – This website is a great place for business people to network. It is different from MySpace and Facebook, but it provides extensive business information and background for members. You can connect with others, write testimonials, share details about your professional background and much more. An interesting area of Linked In is the “answers” section. It’s a great way to boost your online credibility.

Online Credibility

We’ve all seen and heard about scams on the internet. It’s a great place for people to establish and promote a business, but that also attracts people who want to make a fast buck and who cheat people. That is one reason why it is important to build online credibility. Through the internet, you can network and do business with people around the world, if you want. That distance makes it important to prove your expertise and help potential clients see you have something of value to offer. You can do this through the information you share, answers and comments you post, examples of your work, testimonials and references from past clients and much more.

Use Blogs to Promote

Anyone who wants to promote on the internet needs to have a blog. Having an effective and active blog is no longer an option. A blog gives you the chance to get yourself in front of people who need your product or service, share useful information, stay in touch with potential clients, and more. However, once you start a blog, it is critical to keep it active. Search engines love blogs. This means that you and your information will be in search engines almost overnight. When people are searching for something – the vast majority start with a search engine. They need to be able to find you there.

Virtual blog tours are a great way to utilize Web 2.0 options. In the tours I coordinate, I use blogs, podcasts, radio shows, and any other avenues that I can find to get the word out about a client’s product or service. Your information gets into the search engines right away and is archived so people can find your details long after they are posted.

The internet is a gift for people who want to promote their business, products or services to a small or large audience. There are many free promotional options on the internet that we can utilize. Who you target is up to you, but either way, the internet is a gift that you need to unwrap and dig deeper into the opportunities that it offers.

Nikki Leigh is an award winning fiction and non fiction author. She has over fifteen years of promotional experience. This background has been helpful with her book promotion and her new promotional venture, Promo 101 Virtual Blog Tours which offers many online promotional options. Her book -Book Promo 101 lets her share many of the things she’s learned. Her latest book (coming soon) – Book Promo 201: Learn to Promote on the Internet With Web 2.0 delves into much more detail about these topics. For details about the Book Promo 101 series and your other promotional options, visit www.nikkileigh.com/promo.htm. For detailed promotional and virtual blog tour information, visit - http://virtualblogtour.blogspot.com/. The most up to date information is posted at www.twitter.com/litekepr

Take a Peek Inside - Book Promo 201: Harness the Power of the Internet with Web 2.0 and Social Media Marketing

For more information about Book Promo 201 - visit www.nikkileigh.com/book_promo_201.htm

No responses yet

May 17 2008

litekepr

Promotional Interview with Pamela S Thibodeaux

Filed under Virtual Blog Tour

You have been invited to share your promotional experience with others.

Your Name:Pamela S Thibodeaux
  1. Where you are from and where are you now?
PST: I am a native of Louisiana and currently reside in my hometown of Iowa, Louisiana (about 15 miles east of Lake Charles)
  1. How did you get started writing?

PST: While pregnant with my daughter, who is now 25, I read one-too-many disappointing romances and thought "I can do better than that!" I’m still not sure if the book was really all that bad or if that was just one of those hormonal moments, but that was the moment my writing career began.

  1. What do you do when you are not writing?

PST: I work full-time as an Insurance Sales Producer so my writing time is limited, however when I’m not actively working on a project, I’m usually editing or promoting my career.

  1. What would readers like to know about you?
PST: That Jesus is as real to me as He is in the lives of my characters.
  1. What inspired your first book?

PST: My first book penned, Tempered Hearts, is now published and was inspired by the thought of a woman veterinarian and a rancher who clash from the moment they meet. She is young, innocent, inexperienced, but a whiz when it comes to horses. Though not much older, he is arrogant, experienced, and jaded when it comes to love. Only when they realize the truth in a statement made by his grandfather (who hires her for the summer) can they make peace with their pasts and open up to the love between them. That statement….. “Only when hearts are tempered, minds are opened and wills are softened can man discern the will of God for his life.” 

  1. How many books have you written?

PST: I have four full length novels and two short stories published as well as two novels and another short story due out in 2008. I have one more full length novel and a gift book complete that are looking for a home.

  1. What are the titles of your books and what genres are they?

PST: I write "Inspirational with an Edge!" romantic fiction. Tempered Hearts, Tempered Dreams & Tempered Fire (books 1-3 in 5 part series) and The Inheritance are my full-length novels. Cathy’s Angel & Choices are short stories. The upcoming releases are, Tempered Joy and The Visionary (full length) and A Hero for Jessica (short).

  1. How do you decide on that topic or genre?

PST: When I initially started writing I wrote romance. Period. In 1989 I recommitted my life to Christ and committed my writing to Him, praying that I not write "just another romance" but something that will glorify Him. That’s when my focus changed to incorporate the characters’ faith into the plot.

  1. How do you manage to keep yourself focused and on track?

PST: I’m not sure that I do, LOL! Half the time, I just fumble along on a wing and a prayer, doing what I can do, when I can do it and let things fall where they may. One thing that I’ve found that helps me is to make "to do" lists. I’m not a huge goal setter in the traditional sense, because I feel pressured and then guilty if my goals don’t materialize in the time frame I’ve allotted so these lists work better for me. Of course as I scratch off one thing, three are added, but this helps me prioritize and see my progress. Having a list also helps me refocus and resume when I put everything aside to do edits.

  1. Do you write to make money or for the love of writing?

PST: Oh, I LOVE this question! Make money? Does anyone really write to make money? Yes, I’m sure there are those that do…especially when you reach a certain level of success. However, for me, the message is more important than the money. Of course, my one way to know that that message is getting out there is by the number of sales. :-)

  1. What are some traditional methods of marketing you have used?
PST: Book signings, press releases, speaking engagements, interviews, reviews.
  1. What are some unique methods of marketing you have used?

PST: One unique way is to make what I call an "envelope flyer;" a small flyer (about the size of a bookmark) that gives a brief description of my books. Leaving this with your tip at a restaurant, passing out to people you see reading on an airplane or anywhere else, leave with bank tellers, anyone and everyone you can think of can help get your name out. Does it work? In my experience, yes. I’ve seen an increase in sales when I do this.

  1. Do you sell through a website?

PST: If so, what’s the address? If not, why not? Although you can find out about my books and read excerpts on my website http://www.pamelathibodeaux.com, I don’t sell my books there because they are available through the publisher’s websites.

  1. Where can people order your books?

PST: Ebooks can be purchased through the publisher’s websites and print books through Amazon.com or from their favorite book store.

Link to buy Tempered Series E-books: www.comstar-games.com/csgstore/index.php?main_page=index&cPath=25_27

Link to buy The Inheritance E-Book: www.thewildrosepress.com/index.php?main_page=product_info&products_id=410

Link to buy all full-length titles @ Amazon: www.amazon.com/exec/obidos/search-handle-url/002-3165282-8434425

Link to find short E-books @ The Wild Rose Press: www.thewildrosepress.com/index.php?main_page=index&manufacturers_id=142

  1. What format are your books - e-book, print, audio etc?
PST: Ebook and print.
  1. Will you write more books?

PST: I sure hope so! I’d love to try my hand at writing at least one historical and I pray daily that God gives me more stories to write.

  1. What do you have in the works now?
PST: 1 novel, 1 short story and 1 script are currently "in the works."
  1. What does the future hold for you and your books?
PST: Great success! Isn’t that the prayer of every writer? :-)
  1. What was the most successful thing you did to promote your books?
PST: I’m not sure I can pinpoint one single thing except maybe an ad in Romantic Times.
  1. What was the least successful thing you did to promote your books?
PST: I don’t think any form of promotion could be considered "unsuccessful" because every form of promotion is a step forward.

This interview was done in conjunction with Nikki Leigh, author of the Book Promo 101 series. For more information, visit - www.nikkileigh.com/promo.htm.

One response so far

May 10 2008

litekepr

David S Grant Promotional Interview

Filed under Virtual Blog Tour

You have been invited to share your promotional experience with others.

Your Name:
  1. Where you are from and where are you now? [DG] Born in Milwaukee, WI, currently live and work in New York City.
  2. How did you get started writing? [DG] Like most, I guess I’ve always been writing. It was around the year 2000 when I started and finished my first novel.
  3. What do you do when you are not writing? [DG] Working in the corporate world and having fun. My books have a very “live in the moment” appeal and I try to live the same way, enjoying life, daily. Not just focused on the “end goal”, but enjoying the ride along the way.
  4. What would readers like to know about you? [DG] The question I often get from readers is where do I get my ideas, whether for my novels or short stories. Many stories from my short story collection, Emotionless Souls, came from my work in offices. I find the corporate setting provides a nice back drop for disturbing stories no one wants to discuss.
  5. What inspired your first book? [DG] Part fiction and part autobiographical, my first book (just recently published as a double novel with Blackout, the sequel) was inspired by both my life, stories of friends, and my love of transgression fiction.
  6. How many books have you written? [DG] I have written four books. Corporate Porn was published in 2005 through Silverthought Press. Emotionless Souls, my short story collection, and novella The Last Breakfast were published in March 2008 through Brown Paper Publishing. The drug and rock fueled double novel, Bleach and Blackout is now available through Offense Mechanism, an imprint of Silverthought Press.
  7. What are the titles of your books and what genres are they? [DG] Literary fiction, humor, transgression fiction, and social satire. That pretty much covers it.
  8. How do you decide on that topic or genre? [DG] For me it’s not really a decision I can make. These are the types of books I enjoy writing. Regardless of an audience this is my passion, my entertainment. My therapy.
  9. How do you manage to keep yourself focused and on track? [DG] If writing for enjoyment this is easy, I personally do not write each day, but rather log notes and outline, only writing when ready to really focus on my project. I admit that I am a binge writer and am seeking help with my problem.
  10. Do you write to make money or for the love of writing? [DG] For the love of writing. I am fortunate that I have great publishers working with me that turn my writing into fantastic books. Of course, if I can make money, and maybe someday a career out of this that would be the icing on the cake.
  11. What are some traditional methods of marketing you have used? [DG] Press releases, book release parties, and book signings.
  12. What are some unique methods of marketing you have used? [DG] Writing short stories and posting on literary websites as a way to promote a novel; writing for websites in exchange allowing me to promote my work.
  13. Do you sell through a website? If so, what’s the address? If not, why not? [DG] My website, http://www.davidsgrant.com, contains links to all of my books, interviews, and reviews.
  14. Where can people order your books? [DG] At my website, http://www.davidsgrant.com and also at these locations: www.silverthought.com, www.brownpaperpublishing.net, www.amazon.com, www.barnesandnoble.com, www.target.com, and www.borders.com. My books can also be purchased at the following book stores in New York City: St. Marks Bookstore (Manhattan), Drougas Books (Manhattan), and Book Court (Brooklyn).
  15. What format are your books – e-book, print, audio etc? [DG] Print
  16. Will you write more books? [DG] Yes, I have a finished manuscript being reviewed and am also working on Bliss, a prequel to Bleach and Blackout.
  17. What does the future hold for you and your books?[DG] I hope to continue working with my current publishers with future projects and promotion of my current catalog.
  18. What was the most successful thing you did to promote your books? [DG] Anytime you can get someone to read and review your books brings potential new audiences to your work. Reviews, whether online or in print, have opened up my books to subsequent reviews and also publishers requesting my work.
  19. What was the least successful thing you did to promote your books? [DG] It’s hard to say, specifically the viral online marketing what works and what doesn’t. I have learned that a well worded AND timed press release makes a world of difference for initial promotion and making people aware of your books.

This interview was done in conjunction with Nikki Leigh, author of the Book Promo 101 series. For more information, visit – www.nikkileigh.com/promo.htm.

3 responses so far

May 10 2008

litekepr

Promotional Interview with Emilio Corsetti

Filed under Virtual Blog Tour

You have been invited to share your promotional experience with others.

Your Name: Emilio Corsetti III
  1. Where you are from and where are you now?

I was born and raised in Conway, Pennsylvania. Conway is a small town about thirty miles north of Pittsburgh. I now reside in Lake St. Louis, Missouri with my wife Lynn and our black lab MJ.

  1. How did you get started writing?

I’ve been told (by wife on more than one occasion) that I suffer from Attention Deficit Disorder. When I’m writing, though, I am able to stay focused for hours on end. I am convinced that the brains of creative people are wired differently. I started writing because I had something to say.

  1. What do you do when you are not writing?

Like most writers I am an avid reader. I spend countless hours every day lost in stories either in book form or on film. I am also an avid golfer. I also enjoy spending time with my wife.

  1. What would readers like to know about you?

I think readers should know that I am more than qualified to tell the story of ALM Flight 980. I have been a professional pilot for thirty plus years. I soloed before I had my driver’s license. I also have several thousand hours in a jet similar to the one that ditched.

  1. What inspired your first book?

I was fascinated by the story of an aircraft running out of fuel and having to ditch and wanted to know more about the people who were involved.

  1. How many books have you written?
This is my first book.
  1. What are the titles of your books and what genres are they?

The title of my just released book is 35 Miles From Shore: The Ditching and Rescue of ALM Flight 980. This is a nonfiction narrative. At one point I was referring to myself as a professional pilot and aviation writer. I decided that I didn’t want to be thought of as only an aviation writer, so I now say that I am a professional pilot and author.

  1. How do you decide on that topic or genre?

As an author I am interested in telling stories that interest me and have a reason for existing. If an idea popped into my head for a novel, I might go in that direction. More than likely, though, I’d want to stick to compelling true stories.

  1. How do you manage to keep yourself focused and on track?

Writing anything is hard work. You start by knowing that one page leads to another page and so on. Soon you have a first draft. There was a point shortly after finishing the first draft of 35 Miles From Shore when I was the only person in the world who knew this story. That was an amazing moment.

  1. Do you write to make money or for the love of writing?

Writers write to be read. I’d rather have one story that stands the test of time than have a book come out every year just to meet an obligation to a publisher or for a paycheck.

  1. What are some traditional methods of marketing you have used?

Web site, blog, reviews, press release, virtual book tour (starts in May), physical book tour (starts in May), advanced copies, free copies to people whom I interviewed, free copies to web sites in exchange for a mention and link.

  1. What are some unique methods of marketing you have used?
There isn’t one thing that stands out. It’s the cumulative effect of all of the above that makes a difference.
  1. Do you sell through a website? If so, what’s the address? If not, why not?

I sell eBook versions and autographed copies from www.35milesfromshore.com. I don’t have the time or desire to sell and ship books myself. I do have a direct link to Amazon.com using Amazon Associates HTML so I can earn a commission on books ordered from my site.

  1. Where can people order your books?
Wherever fine books are sold.
  1. What format are your books – e-book, print, audio etc?
35 Miles From Shore is available as a paperback and in the following eBook formats: Palm, Mobipocket/Kindle, Sony, MS Reader, and PDF.
  1. Will you write more books?

I have learned a few things from this experience. I am very proud of the book that I have written. I will only tackle another book if the story excites me from day one and never lets up.

  1. What do you have in the works now?

I have written a screenplay adaptation of the book. I have also written a second screenplay that deals with hope and the power of the mind over the body.

  1. What does the future hold for you and your books?

Many people have thought about writing a book and for one reason or another they have never completed the task. Despite the odds against success and the very real possibility of failure, I have accomplished what I set out to do.

  1. What was the most successful thing you did to promote your books?

There is no better marketing tool than a review. A favorable review is an unbiased endorsement. I choose 85% of the books I read based on reviews. Having a web site has also been an important factor. A review might pique someone’s interest. A visit to the web site allows them to learn more and gives them a method for purchasing the book.

  1. What was the least successful thing you did to promote your books?
It’s too early in the process to say. So far everything I am doing is having a direct impact on sales.

This interview was done in conjunction with Nikki Leigh, author of the Book Promo 101 series. For more information, visit – www.nikkileigh.com/promo.htm.

7 responses so far

May 10 2008

litekepr

Promotional Interview with Emilio Corsetti

Filed under Virtual Blog Tour

You have been invited to share your promotional experience with others.

Your Name: Emilio Corsetti III
  1. Where you are from and where are you now?

I was born and raised in Conway, Pennsylvania. Conway is a small town about thirty miles north of Pittsburgh. I now reside in Lake St. Louis, Missouri with my wife Lynn and our black lab MJ.

  1. How did you get started writing?

I’ve been told (by wife on more than one occasion) that I suffer from Attention Deficit Disorder. When I’m writing, though, I am able to stay focused for hours on end. I am convinced that the brains of creative people are wired differently. I started writing because I had something to say.

  1. What do you do when you are not writing?

Like most writers I am an avid reader. I spend countless hours every day lost in stories either in book form or on film. I am also an avid golfer. I also enjoy spending time with my wife.

  1. What would readers like to know about you?

I think readers should know that I am more than qualified to tell the story of ALM Flight 980. I have been a professional pilot for thirty plus years. I soloed before I had my driver’s license. I also have several thousand hours in a jet similar to the one that ditched.

  1. What inspired your first book?

I was fascinated by the story of an aircraft running out of fuel and having to ditch and wanted to know more about the people who were involved.

  1. How many books have you written?
This is my first book.
  1. What are the titles of your books and what genres are they?

The title of my just released book is 35 Miles From Shore: The Ditching and Rescue of ALM Flight 980. This is a nonfiction narrative. At one point I was referring to myself as a professional pilot and aviation writer. I decided that I didn’t want to be thought of as only an aviation writer, so I now say that I am a professional pilot and author.

  1. How do you decide on that topic or genre?

As an author I am interested in telling stories that interest me and have a reason for existing. If an idea popped into my head for a novel, I might go in that direction. More than likely, though, I’d want to stick to compelling true stories.

  1. How do you manage to keep yourself focused and on track?

Writing anything is hard work. You start by knowing that one page leads to another page and so on. Soon you have a first draft. There was a point shortly after finishing the first draft of 35 Miles From Shore when I was the only person in the world who knew this story. That was an amazing moment.

  1. Do you write to make money or for the love of writing?

Writers write to be read. I’d rather have one story that stands the test of time than have a book come out every year just to meet an obligation to a publisher or for a paycheck.

  1. What are some traditional methods of marketing you have used?

Web site, blog, reviews, press release, virtual book tour (starts in May), physical book tour (starts in May), advanced copies, free copies to people whom I interviewed, free copies to web sites in exchange for a mention and link.

  1. What are some unique methods of marketing you have used?
There isn’t one thing that stands out. It’s the cumulative effect of all of the above that makes a difference.
  1. Do you sell through a website? If so, what’s the address? If not, why not?

I sell eBook versions and autographed copies from www.35milesfromshore.com. I don’t have the time or desire to sell and ship books myself. I do have a direct link to Amazon.com using Amazon Associates HTML so I can earn a commission on books ordered from my site.

  1. Where can people order your books?
Wherever fine books are sold.
  1. What format are your books – e-book, print, audio etc?
35 Miles From Shore is available as a paperback and in the following eBook formats: Palm, Mobipocket/Kindle, Sony, MS Reader, and PDF.
  1. Will you write more books?

I have learned a few things from this experience. I am very proud of the book that I have written. I will only tackle another book if the story excites me from day one and never lets up.

  1. What do you have in the works now?

I have written a screenplay adaptation of the book. I have also written a second screenplay that deals with hope and the power of the mind over the body.

  1. What does the future hold for you and your books?

Many people have thought about writing a book and for one reason or another they have never completed the task. Despite the odds against success and the very real possibility of failure, I have accomplished what I set out to do.

  1. What was the most successful thing you did to promote your books?

There is no better marketing tool than a review. A favorable review is an unbiased endorsement. I choose 85% of the books I read based on reviews. Having a web site has also been an important factor. A review might pique someone’s interest. A visit to the web site allows them to learn more and gives them a method for purchasing the book.

  1. What was the least successful thing you did to promote your books?
It’s too early in the process to say. So far everything I am doing is having a direct impact on sales.

This interview was done in conjunction with Nikki Leigh, author of the Book Promo 101 series. For more information, visit – www.nikkileigh.com/promo.htm.

2 responses so far

May 01 2008

litekepr

Promotional Interview with Jean Hackensmith

Filed under Virtual Blog Tour

You have been invited to share your promotional experience.
Your Name: Jean Hackensmith
  1. Where you are from and where are you now?

I was born in Superior, Wisconsin and am still there! The city is right on the western tip of Lake Superior. It’s hard to leave a place so beautiful. In fact, one of my favorite places to write is sitting on a park bench overlooking the lake. Of course, when the wind picks up and blows directly off the lake, it’s not so fun. Then I’m in my office glued to a computer screen.

  1. How did you get started writing?

I actually started writing nearly 30 years ago. I was talking to my mother on the phone one day and, always being a doodler, this…line just kind of came out on the page. Hmmm…I thought. That would make a great first line for a book! I still remember the line…it was “Jenny McCall awoke with a scream on her lips.” Since I had always been an avid romance reader, it was natural that that’s what I chose to write. The manuscript—a whopping 900 pages—was done about a year later, and it was awful! I realize that now. I didn’t then, of course. It was never published, and didn’t deserve to be, but it served its purpose. It infected me with the writing bug. After that, I got my hands on every “How To” book on writing I could find and began polishing my work. I joined writer’s groups and had them critique my stories. I had an agent who worked with me one on one to improve my writing. All of that combined led to the professionalism that I hope readers see in my work today.

  1. What do you do when you are not writing?

I am very involved in our local community theatre. In fact, I founded the group back in 1992. We do mostly musicals, and I still direct 3-4 shows a year. I have even stepped on stage a few times, portraying Anna Leowens in “The King and I” and Miss Hannigan in “Annie.” I also played the part of Laurie in “Oklahoma!” back in high school. I’ve also written three plays which were performed locally to rave reviews. I’m currently working on a play revolving around the sinking of the Edmund Fitzgerald back in 1975. I’m hoping my unique approach to the tragedy will be well received by area theater goers.

  1. What would readers like to know about you?

That I absolutely LOVE what I do and that I’m very open to reader comments about my books—even the not so good ones. My readers are my best critics, after all, and they are also my bread and butter. I have to please them. They don’t necessarily have to agree with the subject matter in a book, or the way the story unfolds, but they do have to enjoy the story and get caught up in the characters’ experiences. They also have to be able to identify with the characters—at least the main one. A book should also be able to pluck a reader out of their sometimes stressful lives and take them to a place where they can eavesdrop on someone else’s problems for a time and forget about their own. A good book should make the reader laugh, cry and get mad. If my books fail to do all the above, then I have failed as a writer.

 
  1. What inspired your first book?

Kathleen Woodiwiss, hands down. She was and always will be my idol. I will miss her and her books dearly. Her books did for me what I hope mine do for my readers. I absolutely loved her characters and the exotic places she took me to. I fell in love with the hero, and envied the heroine. I wanted to do that for people, too. And I knew I could do it, if given the chance. The fact that I was in an abusive marriage at the time didn’t hurt, either. For me, writing was an escape. Heck, I fell in love with my own heroes! They were every woman’s dream man; kind and considerate, yet stubborn and willful at times, too. And, of course, they were always fantastic lovers—the man I finally met and married fifteen years later.

  1. How many books have you written?

Twelve published. Fifteen if you count the three that never saw the eyes of anyone but myself and my family. I’ve kind of started to stray from the romance genre, though. My new book, “Checkmate,” is classified as a romantic thriller, but truthfully it’s more thriller than romance. People actually laugh when I say there isn’t even one love scene in the book. “Checkmate” is a frightening look into the life of a stalker and his victim and this stalker wants her dead.

      What are the titles of your books and what genres are they?

“The Passage Saga” – time travel romance

“Charmed Passage”
“Destined Passage”
“Doomed Passage”
“The Ultimate Passage”

“The Gitche Gumee Saga” – historical romance

“Deception”
“Betrayal”
“Vengeance”
“Pandemonium”
“Wagons To The Past” – time travel romance
“Sweet Hell, Bitter Heaven” – historical romance
“Tender Persuasion” – true contemporary romance
“Checkmate” – romantic thriller
  1. How do you decide on that topic or genre?

As I said earlier, I was an avid romance reader, so it was only natural that I chose that genre when I started writing. Both The “Passage” Saga and The Gitche Gumee Saga are co-authored by Kathe Birch, so we decided together on topics, storylines, and settings. I still do all the writing, however; Kathe helps with research and plotting. I love writing time travel romance. It is so much fun to pluck a heroine, or hero, out of our modern world and stick them back in an antiquated time period so far removed from our own. The mere concept creates a plot in and of itself. It also allows the readers, and our characters, to be a part of important historical events—events that they know they can’t change. Even with straying away from romance for a time, I’m sure I’ll write another time travel someday. I have too many readers out there who would be upset if I didn’t.

The impetus behind “Checkmate” was, in fact, an episode of Forensic Files on Court TV. There actually was a guy who tied up his wife and children, locked them in the pantry (he puts them in a bathroom in the book) and set the house on fire. They all died. I got to thinking, though, about what might have happened if the family had lived, and the abusive husband went to prison for the crime—and then eventually got out. Consequently, “Checkmate” was born.

  1. How do you manage to keep yourself focused and on track?

In a nutshell, I’m a night owl. Always have been. It started when my kids were small. I used to write at night, after they were in bed, and it kind of stuck. That is the only way I can stay focused. Even the sound of a TV or radio can be distracting for me. I have to have total silence when I’m writing. Hence, my normal writing time is from about 8:00 p.m. to 4:00 a.m. Everyone knows not to call Jean before noon! Granted, life can sometimes throw a wrench into my writing schedule, but I usually manage to write something every day—unless I’m in the editing process. Then I’m chopping, rewriting, and polishing. My writing also supplements our family income, so that’s a motivator right there. If I’m not writing or selling, there are bills that aren’t getting paid.

  1. Do you write to make money or for the love of writing?

Both. As I said, my writing helps pay the bills. I can confidently say, though, that even if I never made another dime off a book, I’d continue to write. It’s in my blood.

  1. What are some traditional methods of marketing you have used?
Radio, newspaper and television advertising. I’ve also attended several book fairs and writer’s conferences.
  1. What are some unique methods of marketing you have used?

I consider these Virtual Book Tours to be a unique marketing experience, at least for me. Number one, they’re fun. I totally enjoy visiting the blogs and corresponding with readers – though I have to admit that prior to my first tour last December, I didn’t even know what a blog was! I have also marketed NEW books to used book stores, just to get my name out there. Whether it helped or not, I really can’t say…though they couldn’t keep them in stock.

  1. Do you sell through a website? If so, what’s the address? If not, why not? Yes. www.jeanhackensmith.com. I sell autographed copies of my book through my website.
  2. Where can people order your books?
Amazon.com
HerOrbit.com
My web site and other on-line retailers.
  1. What format are your books – e-book, print, audio etc?

All of my books are available in soft cover, print version. They are also available as Kindle books on Amazon.com, which is an electronic version.

  1. Will you write more books?
Definitely. I will be writing until the day I die.
  1. What do you have in the works now?

My current manuscript, “We The People” takes me completely out of the romance genre. It will more than likely be classified as literary fiction. The book tells the story of a common “Joe Blow” who becomes fed up with the bureaucracy in Washington D.C. and decides to run for President. He runs a grass roots campaign, traveling the country in an old R.V. and doing his rallies in “AmeriMart” parking lots. I’m about 200 pages into the manuscript right now and hope to have a rough draft finished by the end of the summer.

  1. What does the future hold for you and your books?

One never knows what the future holds, of course, but I would hope that someday in the not too distant future, my writing will be able to support our family SO my husband can retire. Right now, he works as a merchant marine and is gone for 2-3 months at a time. He hates it, and so do I. I figure he has supported our family for 15 years. Now it’s my turn.

  1. What was the most successful thing you did to promote your books?
Virtual Book Tours
  1. What was the least successful thing you did to promote your books?
Radio and television advertising.
      Please allow me to thank you for the interview and for the opportunity to chat
 with your readers about my books. It is a valuable service that all authors
 should be made aware of…and it’s fun, too!

This interview was done in conjunction with Nikki Leigh, author of the Book Promo 101 series. For more information, visit – www.nikkileigh.com/promo.htm.

4 responses so far

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